Want to give your creativity a workout? Here’s something fun to try:

You will create 3 logos for 3 imaginary companies in 45 minutes. First take about 10 minutes to brainstorm on a sheet of paper. Think of 3 industries. Then think of 3 imaginary businesses. Write them down. Think of 2-3 feelings or thoughts you want to suggest through the logo, and make some thumbnail sketches. Think about font, type setting, and the logomark.

Once you have an idea of what you are going for with each idea- jump into illustrator and bust out the pen and type tools. Experiment, break out of your comfort zone. Use some ingenuity. Throw it on a gradient background to make it look beautiful.

Here’s what I ended up with after my 45 minutes:


Do you practice any fun creative exercises?

Is this something you would want to do regularly? Why or why not?

Post your own! Share & collaborate!